Levi's CEO explains why you should never wash your jeans

Machine-washing a good pair of jeans can actually cause damage to the material

Levi's CEO: Don't Wash Your Jeans

Levi's CEO: Don't Wash Your Jeans

Levi's CEO: Don't Wash Your Jeans

Why do some people never wash their jeans? - Quora

Levi's CEO Says You Should Never Wash Your Jeans - Tyla

Wear and wash your jeans in the shower, says Levi's CEO

6 Reasons You Should Be Washing Your Jeans WAY Less Often

Stylist Reveals Why You Should Never Wash Your Jeans

Levi's CEO insists people should NEVER place their jeans in the washer

Levi's CEO explains why you should never wash your jeans, The Independent

Levi's CEO Says Don't Wash Your Denim

Stylist Reveals Why You Should Never Wash Your Jeans

When was the last time you washed your jeans? We ask Levi's CEO

Levi's Boss Hasn't Washed His Jeans In 10 Years And You Shouldn't Either