The brand strategist's toolkit #27: Brand wheels, pyramids, ladders and keys
Over the years, I’ve encountered dozens (maybe hundreds) of different models that are used by marketing teams to explain their brand strategy to colleagues and agency partners. I’ve worked with pyramids, wheels, onions, ladders, bridges, temples, footprints, keys, hourglasses, diamonds, keystones an
The Strategist's Toolkit: 9781615981977: Jared D
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The Best Brand Strategy Books
The Strategist's Toolkit: 9781615981977: Jared D
The brand strategist's toolkit #27: Brand wheels, pyramids
The Best Brand Strategy Books