Peloton shares soar after inking apparel, content deal with rival
![Peloton shares soar after inking apparel, content deal with rival](https://nypost.com/wp-content/uploads/sites/2/2023/09/lululemon-peloton-deal.jpg?quality=75&strip=all&1695838754&w=1200)
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.
Luca Ercolani Consulente Digital Marketing per il Fitness
Luca Ercolani Consulente Digital Marketing per il Fitness
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Peloton shares soar on partnership with Lululemon