Adidas says Kanye West collaboration has 'elevated brand perception
![Adidas says Kanye West collaboration has 'elevated brand perception](https://marketingweek.imgix.net/content/uploads/2016/03/03165556/nye.jpg?auto=compress,format&q=60&w=736&h=451)
Adidas upped its marketing spend by 31% in 2015 as it predicted a positive outlook for 2016, fuelled by its bid to drive ‘long-term brand desire’, and talked up the success of its shoe collaboration with rapper Kanye West.
West, who has collaborated with Adidas on the limited Yeezy Boost trainers, has “elevated the brand in the US and beyond”. Adidas’ chief executive Herbert…
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Adidas is facing pressure to end its collaboration with Kanye West after his slavery comments
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As sales decline, Adidas faces pressure to find Yeezy fix
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Adidas to donate profits on Yeezy trainer sales to charity - but won't reveal amount, World News
adidas and Kanye West Make History with Transformative New Partnership: adidas + KANYE WEST
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Adidas terminates Ye partnership, Gap removes Yeezy items over antisemitic remarks
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Adidas cuts ties with rapper Kanye West over anti-Semitism - BBC News
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Adidas follows Balenciaga in cutting ties with Ye
![](https://e3.365dm.com/22/10/2048x1152/skynews-kanye-west-rapper_5933760.jpg)
Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity, World News
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FOS PM: Adidas CEO Defends Kanye - Front Office Sports
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Kanye West Debuts YEEZY GAP ENGINEERED BY BALENCIAGA
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What Adidas Knew About Kanye Podcast Summary with Michael Barbaro, Megan Twohey, Kanye West
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Adidas UK marketing boss on why its marketing is no longer just about 'showing off product
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Adidas TERMINATES its partnership with Kanye West
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Adidas CEO Speaks On Kanye West's Anti-Semitic Comments
![](https://marketingweek.imgix.net/content/uploads/2016/03/29164336/adidas22e3e.jpg?auto=compress,format&q=60&w=980&h=600)
Adidas UK marketing boss on why its marketing is no longer just about 'showing off product