Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth

Victoria's Secret ditches feminist makeover after sales slump

Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

Victoria's Secret's stock plunges 30% in worst day ever

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With Savage X Fenty Here, Who Needs Victoria's Secret's Narrow Beauty Standards?

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%