How this Whāngārei mum's brand Cadenshae became a global leader in maternity activewear

This Whāngārei-based maternity activewear brand reached 14 on the Deloitte Fast 50 list within five years of shipping its first bras. It’s now dispatched more than 330,000 items. Words: Cheree Morrison In 2014, Olympic medalist and middle-distance runner Alysia Montaño, eight months’ pregnant, was widely celebrated for competing in the USA Track and Field Outdoor Championships. However, behind the scenes, Nike withdrew her sponsorship until she could return to a competitive level. In 2019, “The Pregnant Runner”, as she became known, went public in the New York Times with her battle for fair maternity leave. Nikki Clarke, owner of Whāngārei-based

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