The brands you'll find at the new JCPenney Beauty concept will

Who knew there’s halal makeup? And heck yeah, there’s sunscreen for dark skin. Entrepreneurs have blossomed with ideas inside the beauty business.

J.C. Penney Refines Its Fine Jewelry Departments

Nationwide Rollout of JCPenney Beauty Reaches its Halfway Point – Penney IP LLC

Why Are JCPenney-Sephora Stores-Within-Stores Successful? - Retail TouchPoints

Economical Excellence New releases at Sephora inside JCPenney

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

JCPenney aims to conquer Gen Z with new prom exclusive - Brand Innovators

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

JCPenney Beauty brings BIPOC-founded brands into focus

How JCPenney is filling the Sephora gap

Why JCPenney's CEO thinks his turnaround plan will be the one that finally works: 'It's about fixing the fundamentals

JCPenney Will No Longer Let Shoppers Do This, Starting in October

JCPenney Beauty brings BIPOC-founded brands into focus

JCPenney Beauty & Salon Haircare