Hollister's Gilly Hicks lingerie brand is back with pop-up shops

Hollister is expanding its once-shuttered Gilly Hicks lingerie brand with new pop-up shops in malls, as Victoria's Secret still struggles to reach women with its overly sexy image, and youthful start-ups like ThirdLove and Lively are growling offline.
Hollister is expanding its once-shuttered Gilly Hicks lingerie brand with new pop-up shops in malls, as Victoria's Secret still struggles to reach women with its overly sexy image, and youthful start-ups like ThirdLove and Lively are growling offline.

Hollister's Gilly Hicks lingerie brand is back with pop-up shops

What's Gilly Hicks

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