How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath

The Drum finds out how the Indian men’s innerwear brand Dixcy plans to rewrite the code for a busy but undifferentiated category

There's a Lingerie Revolution Happening on Indian Streets

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We visited teen retail's hottest lingerie brand and saw why it's stealing customers from Victoria's Secret

Advent International acquires innerwear brand Dixcy Textiles

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About DIXCY SCOTT

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How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath

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Advent International acquires innerwear brand Dixcy Textiles