Bob Hurley to step down from Nike brand that shares his name
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Nike Case Study
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Strategy Study: How Nike Runs The Sportswear Game
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Strategy Study: How Nike Runs The Sportswear Game
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Nike sells Costa Mesa-based surfwear brand Hurley – Orange County
![](https://image.slidesharecdn.com/nikeshoedog-231017101345-7546f71b/85/nike-shoe-dogpptx-3-320.jpg?cb=1697556312)
Nike Shoe Dog.pptx
![](https://wwd.com/wp-content/uploads/2019/10/shutterstock_1365683600.jpg?w=150)
Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance
![](https://shop-eat-surf.com/wp-content/uploads/2023/12/surfexpo_eventphoto.jpeg)
Bob Hurley stepping down as CEO
![](https://shop-eat-surf.com/wp-content/uploads/2023/12/RetailWrapFinal-600x338.jpg)
Bob Hurley stepping down as CEO
![](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=328,height=328/m/bc90/8583/f03f/3988/3e8d/7265/d40d/ea03/f872/b1ee/b1ee.jpg)
Hurley: Bob Hurley steps down as CEO
![](https://images.squarespace-cdn.com/content/v1/5f2f40b5191d634553d68e2d/abac6cfc-84eb-4dd3-bd75-7215e4c37d98/YOUTUBE_INTERNAL-EPISODE_INVIGORATE-YOUR-BUSINESS-PODCAST-GEORGE-STROUMBOULIS_ERIK-INGERSOLL-SURF-NIKE-HURLEY-ipd.jpg)
SURF APPAREL STARTUPS WITH ERIK INGERSOLL
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