Victoria's Secret halts woke branding, returning to roots as sales dip
![Victoria's Secret halts woke branding, returning to roots as sales dip](https://smartcdn.gprod.postmedia.digital/torontosun/wp-content/uploads/2023/10/Victorias-Secret-Fashion-Show-files-OCt18-scaled-e1697660107966.jpg?quality=100&strip=all)
The U.S. lingerie chain said that it will focus on expanding its swim, sport and apparel offerings after a drop in sales the last two years.
![](https://assets.finbold.com/uploads/2023/10/Victorias-Secret-stock-soars-15-in-5-days-after-ditching-wokeness-strategy.jpg)
Victoria's Secret stock soars 15% in 5 days after ditching
![](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo400/4008234/4008234-1686748726037-c5db60c9a6642.jpg)
Charlene Austin Marketing & Communications Manager at Soho House
![](https://i.ytimg.com/vi/GIUQ_ETjbkA/maxresdefault.jpg)
Victoria's Secret DITCHES WOKE after sales SLUMP #VictoriasSecret
![](https://static.mercdn.net/item/detail/orig/photos/m13685920664_1.jpg?170901126401234)
VICTRIA,s SECRET 正規取扱店 - バッグ
![](https://smartcdn.gprod.postmedia.digital/torontosun/wp-content/uploads/2024/03/rosen.png?quality=90&strip=all&w=150&sig=zq2nRdV5mGrP53gJI-wQXw)
Victoria's Secret halts woke branding, returning to roots as sales
![](https://www.boredpanda.com/blog/wp-content/uploads/2023/10/pfbid0HPNGBWVoYZ4KmEMuptqFqfBMjkw2eSD65ViwPWvFjW3NoTTUo7Xbsh145DmhZHHFlcomment_id367370308960236__cft__0AZVWeKAzLkzXdEeyeaFh85mivI4ePpjL-Hze4BX_j0lhIyJZhfmROYka9wRnVFR4CKsXcP17qZFTxpf-XNAiJGFVh-UO1FPOq5tBmnoRbGtJOG-tF6XunXd9A-rjJUXbcH8x2RWWK9xt8kKj0hiuow0O__tn__R-R-png__700.jpg)
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke
![](https://www.boredpanda.com/blog/wp-content/uploads/2023/10/pfbid0HPNGBWVoYZ4KmEMuptqFqfBMjkw2eSD65ViwPWvFjW3NoTTUo7Xbsh145DmhZHHFlcomment_id1034147571062939__cft__0AZVWeKAzLkzXdEeyeaFh85mivI4ePpjL-Hze4BX_j0lhIyJZhfmROYka9wRnVFR4CKsXcP17qZFTxpf-XNAiJGFVh-UO1FPOq5tBmnoRbGtJOG-tF6XunXd9A-rjJUXbcH8x2RWWK9xt8kKj0hiuow0O__tn__R-R-png__700.jpg)
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke
![](https://nypost.com/wp-content/uploads/sites/2/2023/10/NYPICHPDPICT000061803019.jpg?w=1024)
Victoria's Secret ditches wokeness over sexiness after sales drop
![](https://img.etimg.com/thumb/width-420,height-315,imgsize-1613876,resizemode-75,msid-108739079/news/international/us/new-video-games-on-playstation-5-xbox-x/s-nintendo-switch-pc-check-details.jpg)
victoria secret lingerie: Victoria's Secret: Is being 'woke' not
![](https://imageio.forbes.com/specials-images/imageserve/62cd6b80b5dd7c877c6829c9/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Victoria's Secret Planning To Double Down On Black-Owned Brands