We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras
![We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras](https://www.businessinsider.in/thumb/msid-70365737,width-700,height-525/The-ThirdLove-store-is-located-in-Manhattans-Soho-neighborhood-an-area-known-for-its-trendy-pop-up-shops-.jpg)
Dabbling in physical retail may prove helpful as ThirdLove continues to take on larger competitors
![](https://www.beyondthecreek.com/wp-content/uploads/2022/02/third-love-broadway-plaza-outside-dev.jpg)
Third Love Opens Pop-Up – WWD
![](https://www.businessinsider.in/thumb/msid-70368869,width-640,resizemode-4,imgsize-106827/We-made-our-way-further-into-the-store-and-found-a-massive-section-of-towels-which-seemed-to-include-every-color-of-the-rainbow-.jpg)
We went shopping at Bed Bath & Beyond and saw why the company is
![](https://www.businessinsider.in/thumb/msid-70368879,width-640,resizemode-4,imgsize-127887/From-our-first-steps-in-the-store-was-overwhelming-There-was-merchandise-packed-top-to-bottom-on-shelves-that-lined-every-wall-.jpg)
We went shopping at Bed Bath & Beyond and saw why the company is
![](https://cdn.shopify.com/s/files/1/0305/6249/files/WhenYouShineWeAllShine_Mobile_9ffdfe1b-8417-45c8-a9e2-9b08b48be34f_300x.jpg?v=1654708227)
Third Love Opens Pop-Up – WWD
![](https://www.businessinsider.in/thumb/msid-70368875,width-640,resizemode-4/Random-rows-of-shopping-carts-also-punctuated-the-walking-space-every-now-and-then-which-heightened-the-already-cramped-feeling-of-the-store-.jpg?129735)
We went shopping at Bed Bath & Beyond and saw why the company is
![](https://www.businessinsider.in/thumb/msid-70365716,width-640,resizemode-4,imgsize-1211044/The-final-stop-is-the-fitting-room-.jpg)
Dunkin' and Beyond Meat CEOs say they want to 'democratize' plant
![](https://wwd.com/wp-content/uploads/2019/07/heidi-zak-thirdlove-003.jpg?w=683)
Third Love Opens Pop-Up – WWD
![](https://www.businessinsider.in/thumb/msid-70368880,width-640,resizemode-4/A-sign-on-the-door-announced-the-companys-policy-to-match-the-prices-of-certain-competitors-so-we-were-expecting-some-good-deals-.jpg?69067)
We went shopping at Bed Bath & Beyond and saw why the company is
![](https://www.ocregister.com/wp-content/uploads/2022/02/OCR-L-THIRDLOVE-QA-02XX-009.jpg?w=620)
Third Love Opens Pop-Up – WWD
![](https://www.businessinsider.in/photo/70365707/Zak-said-that-the-next-few-months-will-serve-as-an-important-observational-period-Its-performance-will-inform-whether-the-store-will-ultimately-stay-open-into-2020-and-determine-whether-ThirdLove-opens-additional-pop-ups-in-other-cities-.jpg)
Third Love Opens Pop-Up – WWD
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