What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

Get to Know the Gen Z Power in the Chinese Consumer Market

Media Convergence

China's Gen Z Has the Power to Make or Break Western Brands

PDF) Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase

China's New Generation Z Consumers

Fashion Retail: News, Trends & More, Vogue Business, Page 12

Get to Know the Gen Z Power in the Chinese Consumer Market

What defines China's Gen Z consumers?

China's Gen Z: 'Next Normal' Consumers - Our Stories

Report preview: How Gen Z consumers in China are redefining hard luxury

Gen Z are driving China's consumer trend with impulse buying and instant gratification

Decoding China's young luxury watch consumer

Media Convergence

China Gen Z's 'Self-Rewarding Economy' Means Saving More And