To Each, Her Own: The Story Behind Our Manifesto - ThirdLove
![To Each, Her Own: The Story Behind Our Manifesto - ThirdLove](https://www.thirdlove.com/cdn/shop/articles/180802_THIRD_LOVE_TEHO_S9_ALLIE_088_1_544f7aa2-4905-48b1-a8ac-ad0e3c3ab4e7.jpg?v=1684782661&width=335)
The phrase has always been “to each his own” — until now. We’ve flipped this outdated colloquial phrase on its head in true ThirdLove fashion. We’ve aimed to challenge the status quo since Day One, refusing to settle and demanding more from both brands and ourselves. To Each, Her Own represents more than a campaign. It
![](https://www.thirdlove.com/cdn/shop/files/Frame_1_d6d78f87-cbfa-4b77-90b5-49d36d521a6e_900x.png?v=1709064280)
Our Story: To Each, Her Own – ThirdLove
![](https://room.com/a/tomorrow/wp-content/uploads/2019/12/artificial-intelligence.jpg)
Inside ThirdLove's San Francisco Office: A Design that Elevates Women - /tomorrow by ROOM
![](https://media.npr.org/assets/img/2022/01/18/manifesto_custom-eb8598cb741783d818c1fe52c2be0a2eb26ae619.jpg)
Girl, Woman, Other' author Bernardine Evaristo writes a 'Manifesto' : NPR
![](https://images.squarespace-cdn.com/content/v1/572e10bc62cd946140150f62/1544389042976-BW8GWYNFP5EJ7X4JPDCK/subway_4.jpg?format=500w)
Gabrielle DiClemente — Portfolio
![](https://images.squarespace-cdn.com/content/v1/6023171c3d340f092d35488a/35cf74df-5d9d-4640-a20a-4633d421e6e4/LisaHedge_Thirdlove_Campaign_06.jpg)
THIRDLOVE — Lisa Hedge (Studio)
![](https://www.thirdlove.com/cdn/shop/articles/heidi-dave-thirdlove-3_3_2144d65a-8240-4bc3-b498-aa094264deab.jpg?v=1684782680&width=300)
The Underwire – Page 15 – ThirdLove
![](https://www.officelovin.com/wp-content/uploads/2019/04/thirdlove-san-francisco-hq-3.jpg)
A Look Inside ThirdLove's New San Francisco Office - Officelovin
![](https://i.ytimg.com/vi/lD0NH7fpE3w/maxresdefault.jpg)
To Each, Her Own ThirdLove
![](https://upload.wikimedia.org/wikipedia/en/thumb/3/32/To_Each%2C_Her_Own.jpg/220px-To_Each%2C_Her_Own.jpg)
To Each, Her Own - Wikipedia