Three Dimensions Of Brand Utility

The customer experience is not simply the very narrow interaction with your product. It also includes a before and an after.

Chapter 12 Category and Brand Management, Product Identification

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Brand Positioning in Three Dimensions, by Sietse Koopmans

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Exploring brand purpose dimensions for non-profit organizations

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Utility Dimensions - Tableau

Identifying the Key Dimensions of Consumer-based Brand Equity

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