The 7 Personality Types of Luxury Consumers
Bain & Co. has identified seven distinct personality types of luxury consumers: Conservative, Opinionated, Disillusioned, Hedonist, Omnivore, Wannabe, and Experimenter.
![](https://fastercapital.com/i/The-Power-of-Premium-Pricing-for-Luxury-Goods--How-to-Stand-Out-in-a-Crowded-Market--Why-People-are-Willing-to-Pay-More.webp)
The Power of Premium Pricing for Luxury Goods: How to Stand Out in a Crowded Market - FasterCapital
4 Target Audiences for Your Luxury Event
![](https://blog.crobox.com/hs-fs/hubfs/Blog%20Post%20Photos/who%20is%20the%20luxury%20consumer%20psychology%20loreal.jpg?width=600&name=who%20is%20the%20luxury%20consumer%20psychology%20loreal.jpg)
Who is the Luxury Consumer? A Guide to the Psychology of Luxury
The Allure of Luxury Brand Colors: Unveiling the Origins
![](https://visme.co/blog/wp-content/uploads/2021/11/What-Is-Brand-Personality-Header-scaled.jpg)
What Is Brand Personality & How to Define Yours
![](https://fastercapital.com/i/The-Allure-of-Luxury-Brands-in-Conspicuous-Consumption--Balancing-the-Allure-of-Luxury-Brands-with-Responsible-Consumption.webp)
The Allure of Luxury Brands in Conspicuous Consumption - FasterCapital
![](https://blog.crobox.com/hs-fs/hubfs/Blog%20Post%20Photos/who%20is%20the%20luxury%20consumer%20psychology%20prada.png?width=600&name=who%20is%20the%20luxury%20consumer%20psychology%20prada.png)
Who is the Luxury Consumer? A Guide to the Psychology of Luxury
Cracking the Code: Understanding the 7 Types of Luxury Buyers to Maximize Your Sales Potential
![](https://www.bain.com/contentassets/f5fe5e86bd21463185d543aece1994a5/_over-1140x810.jpg?width=480&height=270&mode=crop)
Renaissance in Uncertainty: Luxury Builds on Its Rebound
The 15 Defining Traits of a Luxury Brand
How Luxury Consumers Think: Uncovering The Psychology Of High-End Shoppers
Cracking the Code: Understanding the 7 Types of Luxury Buyers to Maximize Your Sales Potential
The 7 Personality Types of Luxury Consumers
![](https://www.agilitypr.com/wp-content/uploads/2018/04/luxury.jpg)
The future of luxury marketing: 5 consumer types and trends - Agility PR Solutions