Lizzo Is Trying to Trademark 100% That Bitch for a New Merch Line
![Lizzo Is Trying to Trademark 100% That Bitch for a New Merch Line](https://assets.teenvogue.com/photos/5d682a60249c7b0008696d4c/16:9/w_2560%2Cc_limit/00-story-lizzo.jpg)
![](https://www.mcglinchey.com/wp-content/uploads/2023/03/hillel-frankel_thumb.jpg)
100% That Lizzo (Again): Another IP Win
![](https://www.hollywoodreporter.com/wp-content/uploads/2019/08/lizzo_performing_at_the_2019_mtv_video_music_awards_-_getty_-_h_2019.jpg?w=1296)
Lizzo Performs Truth Hurts, Good as Hell Medley at 2019 MTV VMAs
![](https://lexblogplatformthree.com/wp-content/uploads/sites/319/userphoto/13429-1661279125.thumbnail.jpg)
Three Year Battle Ends with Lizzo Securing Registration for 100% THAT BITCH Mark
![](https://www.rollingstone.com/wp-content/uploads/2024/03/camila-cabello-I-LUV-IT.jpg?w=1024)
Lizzo Secures '100% That Bitch' Trademark
Lizzo Wears 'That B---H' Sunglasses to BBC Performance
![](https://www.cll.com/assets/images-t1710363838/2440.png)
Trademark Law Alert -- Lizzo Wins a Trademark Registration as well as a Grammy: Cowan, Liebowitz & Latman
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The singer-songwriter getting a writing credit for Lizzo's “Truth Hurts” speaks out
![](https://www.rollingstone.com/wp-content/uploads/2024/03/GettyImages-505734302.jpg?w=1024)
Lizzo Secures '100% That Bitch' Trademark
![](http://assets.teenvogue.com/photos/5d682a663d5f240008a50474/master/pass/00-promo-lizzo.jpg)
Lizzo Is Trying to Trademark 100% That Bitch for a New Merch Line
![](https://miro.medium.com/v2/resize:fit:1400/1*1tsWBpKSeTvXjg8HNGlPag.png)
Lizzo Now Officially 100% That Bitch® in Trademark Rejection Reversal, by Nick Wolny, The 700-Word Read
Lizzo Has Officially Trademarked the Phrase “100% That B*tch”
Lizzo Applied to Trademark the Phrase '100% That Bitch' for a New Merch Line
![](https://www.thebrandprotectionblog.com/wp-content/uploads/sites/319/2023/02/image.png)
Three Year Battle Ends with Lizzo Securing Registration for 100% THAT BITCH Mark
![](https://aeonlaw.com/wp-content/uploads/2023/03/PP_FeaturedImg03.13.jpg)
Trademark Board Rules 100% for Lizzo - AEON Law