Tesco's made-up farm brands: tricking the consumer or a smart move

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

The 3 Characteristics of Brands That Command Customer Loyalty

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Sainsbury's boss: Aldi and Lidl starting to look like 'conventional' supermarkets

Tesco faces legal threat over marketing its food with 'fake farm' names, Farming

Tesco Magazine - October 2019 by Tesco magazine - Issuu

Jamie Woodell-Hall (@Jamie_WHall) / X

Sainsbury's boss: Aldi and Lidl starting to look like 'conventional' supermarkets

Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

What Can Marketers Learn From Tesco's Fake Farm Brands?

Trade-marks Journal Vol. 66 No. 3361

What does 'sustainability' mean to Tesco, Scrumbles, and Cotswold Fayre?

Soil Association aims to 'debunk' organic beauty 'myths' with pop-up