Tangerine - Lexicon Branding

Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

Pepsi, No Coke: Branding Nonsense at Work?

Examples of Nissim's responses in the naming to definition task

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How to Create an Inviting Brand Name - Lexicon Branding

Vintage Print Mandarin Poster Antique Illustration Citrus Fruits

The Kandy-Kolored Tangerine-Flake Streamline Baby by Tom Wolfe

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HiRez Poll - Tangerine Dream - IN SEARCH OF HADES: THE VIRGIN

Electronic Music - Lexicon Marketing

How to pronounce Lexicon

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ROLEX Vintage STELLA DAY-DATE Ref-18038 TANGERINE Orange Bj-1978

Check out this great listen on . An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s

The Kandy-Kolored Tangerine-Flake Streamline Baby

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