Case Study #1: Spanx — Covering women's butt, by StartMode
![Case Study #1: Spanx — Covering women's butt, by StartMode](https://miro.medium.com/v2/resize:fit:940/1*0sZdH0GCKTlyJNtgNsX-4Q.png)
Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…
Overview: Spanx is a woman’s undergarment company that has grown from comfortable pantyhose to adding other offers like bras, underwear, leggings active & more. It was founded in Atlanta in 2000 by…
![](https://static.masterclass.com/how_to_baking_cake_baking.jpg)
Spanx Case Studies Sara Blakely Teaches Self-Made
![](https://www.the-sun.com/wp-content/uploads/sites/6/2022/10/i-favorite-s-cinching-supportive-771752693.jpg)
I compared Kim Kardashian's Skims shapewear to Spanx - I had a
Nyocha Data on LinkedIn: Book a free consultation today
Nyocha Data on LinkedIn: Book a free consultation today
![](https://i1.rgstatic.net/ii/profile.image/278633399767075-1443442788007_Q64/Lauren-Gurrieri.jpg)
PDF) From the corset to Spanx: shapewear as a marketplace icon
![](https://assets.bizclikmedia.net/1800/7c04c002f38666b487bf78ecbb1ecfbf:64a9fafa693690347d32ce619b0ae9f6/large-article-im3796-spanxshapewearresized-jpeg.webp)
Spanx Makes World a Better Place "One Butt at a Time"
It's the Great War of Kim Kardashian's Skims Versus Spanx—but What Shapewear Do Women Really Want?
![](https://spanx.com/cdn/shop/files/f703b2d7f229fb247f26ea281ed5fccfd6f51a34_482x.jpg?v=1709236545)
Socialight Smoothing Cami – Spanx
![](https://variety.com/wp-content/uploads/2022/05/1395625372.jpg?w=681&h=383&crop=1)
How the Founder of Spanx Turned an Idea Into $1 Billion
It's the Great War of Kim Kardashian's Skims Versus Spanx—but What Shapewear Do Women Really Want?