How Air Jordans Revolutionized Sports Marketing by blogger Mike

The name Michael Jordan transcends the realm of basketball. Widely regarded as one of the greatest athletes of all time, his impact extends far beyond the basketball court. Central to this impact is…

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How Air Jordans Revolutionized Sports Marketing by blogger Mike Savage of New Canaan

In February 1985, the NBA sent a letter to Nike informing them that Michael Jordan's 'red and black NIKE basketball shoes' violated