Male model Andrej Pejic wears push-up bra in controversial Hema lingerie ad - Mirror Online

At first look, this is a seemingly normal advert for a push-up bra… until you realise that the sultry model with the boosted curves is actually a MAN.

Male model Andrej Pejic wears push-up bra in controversial Hema

Male model Andrej Pejic wears push-up bra in controversial Hema lingerie ad - Mirror Online

Male model Andrej Pejic models push-up bra in HEMA advertising campaign

Gender-bending male model stars in Dutch bra ads

Male model Andrej Pejic wears push-up bra in controversial Hema

Push-Up Bra Uses Male Model

Dutch department store Hema puts male model Andrej Pejic in a push-up bra for lingerie campaign

PDF) Charleston beaded dress: preliminary analysis

Male model Andrej Pejic wears push-up bra in controversial Hema

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