Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist, Fashion
![Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist, Fashion](https://i.guim.co.uk/img/media/8227964825d8553e9f634e394eca5df678ac608d/0_382_2303_1382/master/2303.jpg?width=465&dpr=1&s=none)
Younger consumers view fashion week carousel of Paris, Milan, New York and London as increasingly irrelevant
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The Scandi Vibe Shift: Are Denmark's Designers Done With Minimalism?
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Max Mara's makeup look for its Stockholm resort show was plucked straight from the Nordic landscape - Vogue Scandinavia
![](https://media.vogue.co.uk/photos/64872078a5b1f5a861053441/master/w_320%2Cc_limit/GettyImages-1258620211.jpg)
5 Things To Know About Max Mara's Midsommar-Inspired Resort Show In Stockholm
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In the bag! Why the humble suitcase is this year's fashion must-have, Fashion
![](https://i2-prod.mirror.co.uk/incoming/article30203464.ece/ALTERNATES/s810/0_2023-Paraiso-Miami-Swim-Week-Kittenish-Swim-By-Jessie-James-Decker-Runway-Show.jpg)
Jessie James Decker shows off short hair…
![](https://media.vogue.co.uk/photos/6487207ba2d00f48b810ea9c/master/w_320%2Cc_limit/GettyImages-1258620478.jpg)
5 Things To Know About Max Mara's Midsommar-Inspired Resort Show In Stockholm
![](https://static.standard.co.uk/s3fs-public/thumbnails/image/2017/02/23/10/maxmaramilancomposite2302a.jpg?width=1200&auto=webp&quality=75&crop=5:3,smart)
Max Mara gives hygge a high glamour twist at Milan Fashion Week as Gigi Hadid and Hijabi model Halima Aden walk the runway, London Evening Standard
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Max Mara Spring 2024 Fashion Show Review
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max-mara - Vogue Scandinavia
![](https://hips.hearstapps.com/hmg-prod/images/max-mara-resort-s24-10-648775a83f162.jpeg)
Max Mara Hosted a Midsummer Celebration in Stockholm for Resort 2024
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Demi Moore, Amy Adams, More Stars Celebrate Max Mara Resort, 53% OFF