Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

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Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Start - Tharawat Magazine

Start - Tharawat Magazine

Start - Tharawat Magazine

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine