How Costco's 'Kirkland Signature' Got Its Name
Unlike other stores, Costco only has one private label—but 'Kirkland Signature' wasn’t the founder's first choice.
Unlike other stores, Costco only has one private label—but 'Kirkland Signature' wasn’t the founder's first choice.
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How Did Costco's Kirkland Signature Brand Get Its Name?
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Why every Costco product is called 'Kirkland Signature