The Burger King® Brand Shows That Mold Can Be a Beautiful Thing
![The Burger King® Brand Shows That Mold Can Be a Beautiful Thing](https://mms.businesswire.com/media/20200219005092/en/774241/5/Kv_Moldy_Whopper_resized.jpg)
The Burger King® brand has pulled a surprising, global, integrated advertising campaign showing its iconic Whopper® sandwich covered in mold. Yes, you
![](https://i.cbc.ca/1.4714852.1582235125!/fileImage/httpImage/russia-soccer-wcup-burger-bungle.jpg)
This burger chain showed mouldy food in its advertising
DAVID & INGO: Burger King Moldy Whopper
![](https://ichef.bbci.co.uk/news/1024/branded_news/08CD/production/_130935220_bk-index-bk.jpg)
Burger King faces legal claim over size of Whopper
![](https://themsuspokesman.com/wp-content/uploads/2020/02/Whopper--e1582250944673.jpeg)
Animal vs. man-made, mimic meat explained
![](https://i.dailymail.co.uk/1s/2020/02/18/22/24904848-0-image-a-125_1582064588780.jpg)
Burger King releases new campaign showing its Whopper covered in
![](https://cdn.cnn.com/cnnnext/dam/assets/200218193256-01-bk-moldy-whopper-medium-plus-169.jpg)
Burger King thinks moldy Whoppers will get you to buy more burgers
![](https://d3idlmh4hcsex5.cloudfront.net/story1/2713900/36fee18be1b569b7b3855b4e6746d36b2044_1280x720.jpg)
Burger King Puts Whopper Recipe on Wrappers to Promote the Removal
![](https://static-prod.adweek.com/wp-content/uploads/2020/02/burger-king-moldy-whopper-2020-600x315.jpg)
Why Burger King Is Proudly Advertising a Moldy Whopper
![](https://image.pixstory.com/optimized/Pixstory-image-163512984033813.jpg)
Burger King's 'Moldy Whopper' - A MARKETING CAMPAIGN