Kim Kardashian is making Skims for men

Skims, the underwear and apparel brand founded by Kim Kardashian, is hoping to attract new customers: men.

Kim Kardashian's SKIMS brand becomes official partner of NBA, WNBA and USA Basketball

Kim Kardashian is launching a Skims shapewear line for men

Kim Kardashian drops Skims for Men!

Market segmentation Kerin & Hartley Marketing

Kim Kardashian breaks record with Skims for Men launch, making millions in just a few minutes

Kim Kardashian Wants To Make SKIMS Shapewear For Men

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Kim Kardashian is making Skims for men

Kim Kardashian on Finally Making Skims Underwear for Men