JustStrong — Lauren MIDWINTER

Dynamic, energetic sports and fitness commercial film for sportswear brand Just Strong, putting the idea of imperfection being a strength at its heart. Written and directed by Lauren Midwinter, Director of Photography Nathalie Pitters.

LAUREN HAS EXPERIENCE IN 3 DIRECTING WORLDS: THEATRE, FILM AND COMMERCIALS.

This background gives her a unique skillset:

The performer-centric approach of a director trained in theatre

The visual storytelling, audience-centric approach of a film director

The cut-through-the-noise attitude of a commercial director.

Throw in there her art and writing background and you have someone with a strong desire to find the unusual in the ordinary.

Her films are marked by an inherent need to tell the story of the unexpected. Encouraging an audience to see a different side to the conventional, Lauren's films offer delicate but unsettling imagery with an eye for exploring the idiosyncratic.