How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

How Michael Jordan became a brand (even though he almost skipped the  meeting with Nike)

Nike's approach to marketing: Then and now

Michael Jordan's 1984 Nike Air Ships sell for record $1.5M at Sotheby's

The New Chicago Jordan 1s Are For Poseurs

Exclusive Interview With Michael Jordan's Longtime Agent David Falk

The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

Michael Jordan Almost Turned His Nike Deal Down Before His Mom Intervened, ' She Made Me Get On That Plane

The untold story of the shoe wars: Michael Jordan's influence on design

Be Like Mike - Wikipedia

How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)