Out for Blood: Feminine Hygiene to Menstrual Equity
![Out for Blood: Feminine Hygiene to Menstrual Equity](https://radcliffe-harvard-edu.imgix.net/1216a00c-9612-4f79-8e26-1588d5dfbda6/20220218_out-for-blood_web-graphic_radcliffe.jpg?auto=compress%2Cformat&fit=min&fm=jpg&q=80&rect=0%2C0%2C4683%2C4683)
Throughout the 20th century, the marketing and design of menstrual products often stigmatized menstruation as an unmentionable bodily affliction. Menstruation was wrapped in euphemism: that time of the month, a weakness, a nuisance. “Feminine hygiene” products offered sanitation, invisibility, and freedom—but at what cost? Out for Blood: Feminine Hygiene to Menstrual Equity shows how marketing and social norms around menstruation create a cultural construct with power to shape people’s lives.
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