Hello Kitty: Why the iconic brand partners with micro-influencers

On Day One of Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.

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Branding to the Extreme - Hello Kitty to be Brand Advertiser on

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Hello Kitty Logo - LogoDix

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Branding to the Extreme - Hello Kitty to be Brand Advertiser on

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Hello Kitty: Why the iconic brand partners with micro-influencers

Hello Kitty Logo

Hello Kitty Logo

Mサイズ】EXAMPLE×HELLO KITTY ROUND LOGO