Gap is still struggling to establish a fresh rebrand identity

Despite investments ranging from NFTs to buzzy collaborations, mall stalwart Gap hasn't been able to rebrand at scale.

How to Determine the Value of a Rebrand

How do you rebrand a company? - The PickFu blog

Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

What Tropicana's $30 Million Mistake Teaches us About Visual Identity

The Ultimate Guide To Brands That Need A Rebrand

High quality goodsMarc Jacobs and CEO Eric Marechalle Detail New Retail and RTW Strategy – WWD, chanel store us

Gap's Failure Wasn't the Logo - Baekdal

Learning from the Gap Logo Redesign Fail - The Branding Journal

Why Rebrand? 8 Reasons to Give Your Brand a Makeover

Gap's Logo Change - Marketing Campaign Fails #4

Building a World-Class Medical Centre Brand

Even A Branding Firm Needs To Rebrand– And Here's Why

Oracle Cloud Is In Fashion For Global Retailer Gap Inc

Rebranding or Repositioning — Which is the Best Strategy to Revitalize a Brand?, by Shivani Salhotra

The GAP Logo Redesign - A Botched Attempt