Adidas Execs Discussed Buying Yeezy Name From Kanye West in 2018
Adidas execs presented a review of the Yeezy partnership to the board in 2018, listing staff's direct exposure to Ye as a risk, per the WSJ.
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2018%2F11%2Fadidas-ceo-yeezy-sales-not-slowing-down-001.jpg?cbr=1&q=90)
adidas CEO Clarifies Low YEEZY Sale Rumors
Adidas discussed buying the Yeezy name from Kanye West in 2018 to
![](https://www.rollingstone.com/wp-content/uploads/2022/11/kanye-2022.jpg)
Kanye West Used Porn, Bullying, 'Mind Games' to Control Staff
![](https://footwearnews.com/wp-content/uploads/2018/09/adidas-yeezy-boost-350-v2-triple-white-5.jpg?w=1024&h=683&crop=1)
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Adidas bet big on Kanye West, and lost
![](https://footwearnews.com/wp-content/uploads/2017/11/yeezy-boost-update-copy.jpg?w=1024&h=683&crop=1)
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Kanye West calls out Adidas for releasing 'fake' Yeezy sneakers
![](https://media.marketrealist.com/brand-img/vmkn7OE0p/0x0/ye-1-1666711893437.jpg)
Adidas Execs Discussed Buying Yeezy Name From Kanye West In, 53% OFF
Why doesn't Adidas sell the Yeezy shoes for more money if they
![](https://i0.wp.com/textile-future.com/wp-content/uploads/2022/11/Adidas-2.gif?resize=748%2C622&ssl=1)
Adidas Top Executives Discussed Risk of Staff's 'Direct Exposure
Investors sue Adidas over partnership with Ye, say company aware
![](https://www.rawstory.com/media-library/kanye-west.jpg?id=31954251&width=1200&height=600&coordinates=0%2C16%2C0%2C16)
Kanye West to Jewish Adidas employee: 'Kiss a picture of Hitler