Victoria's Secret - LAST CHANCE: Complete the look by mixing and
LAST CHANCE: Complete the look by mixing and matching luxury panties for just $5 with any So Obsessed Wireless Push-Up Bra purchase. Shop Now
![](https://hips.hearstapps.com/hmg-prod/images/victoria-secret-rebrand-1-1623956681.png?crop=0.490xw:0.973xh;0,0.00338xh&resize=1200:*)
Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand
4pk No VPL Thongs, Goodmove
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/07/a11899a9-bfd6-4ba8-8e36-00b52cb13037_75e9d18a.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![](https://people.com/thmb/UT-fqgm_yBcj3YrEyg_uIIIsj3E=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(560x0:562x2)/alessandra-ambrosio-coachella-my-little-pony-041723-3-8ada1f88b6ed45ec8f31735e7e230c8c.jpg)
Alessandra Ambrosio Channels 'My Little Pony' at Coachella (Exclusive)
![](https://media.cnn.com/api/v1/images/stellar/prod/190228093202-victorias-secret-sales-struggles.jpg?q=x_3,y_0,h_1684,w_2993,c_crop/w_850)
Victoria's Secret's 'sexy for all' strategy boosts sales and shares Victoria's Secret 'sexy for all' strategy boosts sales and shares
![](https://i.guim.co.uk/img/media/58791dcd7a99183d1f6e93e59718b581f1ea2417/0_268_4920_2952/master/4920.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctb3BpbmlvbnMtYWdlLTIwMTkucG5n&s=1515c2a334f84d0d53cbcb726d5f30fa)
Victoria's Secret was never female-friendly – its shtick was about pleasing men, Rhiannon Lucy Cosslett
![](https://i.guim.co.uk/img/media/58791dcd7a99183d1f6e93e59718b581f1ea2417/0_268_4920_2952/master/4920.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=5d8904f886cb7d2c721a2548c346bbc5)
Victoria's Secret was never female-friendly – its shtick was about pleasing men, Rhiannon Lucy Cosslett
![](https://i.guim.co.uk/img/media/3f113f3cd8f4c89053140e7bc4373374712a4821/0_772_2048_1228/master/2048.jpg?width=465&dpr=1&s=none)
Fashion designer Anna Sui gets retrospective in London, Fashion
Gisele Bündchen Inspired the Makeup Look for the 2018 Victoria's Secret Fashion Show
![](https://assets-global.website-files.com/630d4d1c4a462569dd189855/65c694453b158559c02f16d4_vs.jpeg)
Victoria's Secret Marketing Strategies and A Look At The 2024 Performative Rebrand