PDF] Factors Affecting Consumer-Based Brand Equity in a
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PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
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PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
![](https://d3i71xaburhd42.cloudfront.net/0502c1a50254d1e83bed6dea7990fb9b5d2643c4/40-Figure1-1.png)
PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
![](https://d3i71xaburhd42.cloudfront.net/0502c1a50254d1e83bed6dea7990fb9b5d2643c4/51-Table5-1.png)
PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
![](https://d3i71xaburhd42.cloudfront.net/0502c1a50254d1e83bed6dea7990fb9b5d2643c4/49-Figure4-1.png)
PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative
![](https://d3i71xaburhd42.cloudfront.net/0502c1a50254d1e83bed6dea7990fb9b5d2643c4/54-Table10-1.png)
PDF] Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative