Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Trendspotting: From Zara to Loewe, the Year of the Dragon yields inspired campaigns - Retail in Asia

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Fast fashion offers 'affordable luxury', Industries

Pacific Game: Facebook helps Zara sell clothes using video games

Asia-Pacific consumers see Zara as a luxury brand, Marketing

Asia Pacific Expansion Boosts Sales for Zara, H&M

Aspesi Accelerates Asia Pacific Expansion With Focus on Korea

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Luxury's big geographical pivot to Asia

Fast fashion brands wearing it well with consumers

Luxury Brands From Rolex to Gucci See Billions in Metaverse-Avatar-NFT Economy - Bloomberg

Is Zara the new face of luxury?

Asia – FASH455 Global Apparel & Textile Trade and Sourcing

Zara 'regrets misunderstanding' regarding recent campaign

Hong Kong adspend declined 0.3 per cent in July: admanGo