The Brand with the 3 Stripes – A brief review of Adidas

HISTORY AND OVERVIEW The story of Adidas begins in the small town of Herzogenaurach in Bavaria, Germany where Adi Dassler, a local shoemaker, created the first Adidas sports shoe (in his mother’s kitchen) in 1920. In 1949 Dassler registered the “Adi Dassler Adidas Sportschuhfabrik” and also register

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